Are you looking for passive income ideas for your Shopify store? Want to sell digital downloads like eBooks, planners, or courses without spending weeks creating content from scratch?
Then you need to know about PLR (Private Label Rights) and MRR (Master Resell Rights) — two powerful licensing models that allow Shopify entrepreneurs to start or scale their digital product business fast.
In this guide, we’ll explain what PLR and MRR really mean, how they differ, and how you can use them to build a profitable online store using Shopify.
What Is PLR (Private Label Rights)
PLR, short for Private Label Rights, is a type of digital content license that gives you the freedom to edit, rebrand, and resell digital products under your own name or business.
This means you can take done-for-you content like:
- PLR eBooks
- PLR templates
- PLR printables
- PLR journals
- PLR online courses
- PLR social media kits and customize them to match your brand and niche.
PLR = Full Control + Customization
With PLR rights, you can:
- Modify the content however you want
- Add your own logo, branding, and style
- Sell it on your Shopify digital storefront
- Use it as a lead magnet, bonus, or part of a paid bundle
🧠 Example: You buy a PLR “Gratitude Journal.” You rebrand it, add your Shopify store’s colors and fonts, and list it as a digital download. You now own the product — no design or writing needed.
Keywords to rank for:
- What is PLR content
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- Editable digital products
What Is MRR (Master Resell Rights)?
MRR, or Master Resell Rights, is a different type of license that allows you to resell a digital product exactly as it is — and pass those resale rights to your customers.
Unlike PLR, MRR products usually cannot be edited. You’re essentially acting as a reseller or affiliate, selling the same product to others with permission.
Popular MRR products include:
- MRR eBooks
- MRR video training
- MRR software tools
- MRR printables
- MRR bundles and packages
MRR = Resell As-Is + Grant Resale Rights
With MRR, you can:
- Sell the product on your Shopify store
- Let your buyers resell it too (if allowed)
- Include it in a bonus bundle
- Use it to create a low-ticket digital funnel
🧠 Example: You purchase an MRR course titled “Instagram for Beginners.” You upload it to Shopify and sell it. Your buyers now have the right to resell that same course to others.
Keywords to rank for:
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🔍 PLR vs. MRR: What’s the Difference?
| Feature | PLR (Private Label Rights) | MRR (Master Resell Rights) |
|---|---|---|
| Can edit or rebrand? | ✅ Yes | ❌ Usually no |
| Can resell product? | ✅ Yes | ✅ Yes |
| Can pass on resell rights? | ❌ No | ✅ Yes |
| Best for branding? | ✅ Yes | ❌ No |
| Passive income potential | 🔥 High (customizable) | ⚡ Fast (plug and play) |
Synonyms to include editable rights, digital licenses, resell digital goods, branded content, done-for-you products
How Shopify Sellers Use PLR and MRR to Make Money
Whether you're running a niche Shopify store or launching a brand-new digital product line, PLR and MRR products are powerful tools for growing your revenue.
Top Use Cases:
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Sell Digital Downloads – Rebranded PLR eBooks, journals, checklists
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Offer Lead Magnets – Use free PLR products to grow your email list
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Create Product Bundles – Combine multiple MRR items into a value pack
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Upsell After Checkout – Add digital products as post-purchase offers
-
Launch Courses Fast – Sell pre-made PLR video or written training
You don’t need to be a designer, writer, or content creator. PLR and MRR allow you to launch digital products within hours, all from your Shopify dashboard.
Keywords to rank for:
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How to sell digital downloads on Shopify
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Before You Start: Licensing Tips
✅ Always read the license: Some PLR/MRR items have restrictions
✏️ Customize PLR to stand out and increase value
❌ Avoid giving away resell rights unless MRR is clearly granted
📁 Organize files, covers, and descriptions for fast Shopify uploads
Final Thoughts: PLR and MRR Are Shopify Goldmines
If you want to make money online without spending weeks creating content, PLR and MRR digital products are an ideal solution. With low costs, fast setup, and zero inventory, you can turn your Shopify store into a digital empire.
Whether you're just starting out or scaling an existing business, adding digital downloads — powered by PLR and MRR — can open new streams of income with minimal effort.